Ukrainian song of the year

Client

Television show «Ukrainian song of the year» is an important cultural project aimed at promoting the diversity of Ukrainian music, the richness of the ukrainian language and the talent of ukrainian performers. This exciting event brings together representatives of different musical styles and generations, creating a unique platform for the presentation of the best works and compositions.

Since 2012, the hosts of this exciting project have been people's artists of ukraine — Mykhailo Poplavskyi and Natalia Buchynska. Their professionalism and ability to create an atmosphere filled with emotions and musical wonders make them irreplaceable presenters of this event.

Mykhailo Poplavskyi and Natalia Buchynska on the stage of the show Ukrainian song of the year

Each release of this show — is a kind of music festival, where young promising artists, famous stars of domestic show business and luminaries of ukrainian art are gathered together to present the audience with unforgettable performances and explosive musical compositions. This event is a search platform for new talents and an opening for a wide audience of the brightest performers.

For 5 days, from 5:30 am on 29 March to 12:30 pm on 2 April 2012, the marathon of Ukrainian songs was broadcast, with 2012 people taking part in its organisation.

Mykhailo Poplavsky received the award on stage — The marathon entered the Guinness World Records in the category «The longest live national song music television marathon», lasting 110 hours, 3 minutes and 27 seconds

The TV show «Ukrainian song of the year» is not just a music show, it is an unforgettable experience for all lovers of ukrainian music and culture. It emphasizes the importance of our language, reflects the richness of the national musical output and enriches us with new musical pearls.

"Ukrainian songs unite people, inspire young people, and remind us of our thousand-year history. Today, more than ever, it is important to unite for cultural revival. Ukrainian songs are heard all over the world, declaring that we are a nation with a unique culture and traditions"
Mykhailo Poplavsky

More about «Ukrainian Song of the Year»

History and significance of the national award

«Ukrainian Song of the Year» is one of the country's most prestigious music awards, founded in 2004. Initially, the project was called «Our Song», but later it was renamed to emphasize the scale and significance of the event. The author and general producer of the award is People's Artist of Ukraine Mykhailo Poplavsky, who has dedicated his life to popularizing Ukrainian culture and music. The main goal of the project is to promote the Ukrainian language and musical art. The award brings together representatives of different generations and musical genres: from young performers to legendary artists. The only prerequisite for participation is to perform a song in Ukrainian.
The birth of the project and its evolution

In the early 2000s, the Ukrainian music market was heavily influenced by foreign music. According to experts, about 90% of radio and television airtime was occupied by foreign artists. This is what prompted Mykhailo Poplavsky and a team of like-minded people to create a project that would help Ukrainian artists make themselves known and attract the attention of a wide audience.

Every year, the event grew larger, expanding its geography and audience. One of the key moments in the history of the award was 2012, when the project entered the international arena. The unprecedented «Song Unites Us!» telethon took place then, and was listed in the Guinness Book of Records as «The Longest Live Music Television National Song Marathon.» The marathon lasted 110 hours, 3 minutes and 27 seconds without interruptions for advertising or news. More than three thousand performers took part in it, representing all possible genres — from folk music to modern hits. The broadcast covered 155 countries, revealing the richness of Ukrainian music culture to the world.
International recognition and cooperation

In 2017, the award ceremony was held for the first time outside Ukraine — in Warsaw. This event was an important step in popularizing Ukrainian music among the European audience. The audience was able to see the variety of styles and emotions conveyed by Ukrainian performers: from lyrical ballads to energetic patriotic compositions.

In 2019, the famous Ukrainian artist Oleh Vynnyk joined the management of the award. Since then, the project has gained a new lease of life and even more popularity. The Ukrainian Song of the Year 2019 award ceremony took place on February 12, 2020, at the National Palace of Arts «Ukraine». Its TV premiere was shown on Ukraina TV channel on April 18 of the same year. Katya Tsaryk was the director and Kateryna Osadcha and Yuriy Gorbunov were the hosts. Participants were selected based on feedback on social media, rotations on radio stations and TV shows.
The current stage of development

On May 20, 2021 (Vyshyvanka Day), a ceremony was held to mark the 30th anniversary of Ukraine's independence. The hosts were Mykhailo Poplavsky and Oleg Vynnyk. And in 2021, the anniversary award ceremony took place on February 16, the Day of Unity of Ukrainians. It was hosted by Tina Karol, Mykhailo Poplavsky, Lilia Rebryk, and Hryhoriy Reshetnyk.

Traditionally, the award is presented in several nominations, such as «Legend of Ukrainian Song», «Pride of Ukrainian Song» and «Hope of Ukrainian Song». The winners are not only performers, but also lyricists and composers who have made a significant contribution to the development of Ukrainian music.

Project tasks

Comprehensively develop and implement a modern website of the «Ukrainian song of the year» project. After a detailed analysis of the design concept of the project and discussions with the customer of all technical solutions, the main tasks for the development of the site were set, namely:

create the interface design, including all sections and pages;
develop animations for each individual block and element on the website in order to improve its visual appearance and user interaction. Animation will be used to create attractive effects, emphasize important effective elements and ensure smoothness and dynamism of the site;
develop a functional photo and video gallery that will allow for an orderly display of images and videos on the website. The gallery will include the ability to view images in large size, scroll through the gallery, change the zoom, and play videos directly on the page. This will make it possible to create a comfortable and attractive environment for displaying and presenting photo and video materials, attract the attention of visitors and create unforgettable impressions.